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The Orbit blog

Field notes on AI-era growth, deliverability, voice, and messaging for developers and teams building on Orbit by Devotel.

  • Orbit Editorial Team

    Ninety Days Under Meta's Marketing-Messages-per-User Cap: What the Delivery Data Shows

    Meta's per-user marketing cap has throttled WhatsApp marketing deliveries for a quarter. Ninety days on, three patterns show in operator delivery logs: failed deliveries concentrate in lapsed cohorts, tenant-side suppression leads Meta-side failure, and replies reset a recipient's window where waiting does not. What each pattern means for H2 2026 send planning, and the tenant-owned controls that move each one.

    • WhatsApp Business Platform
    • marketing templates
    • deliverability
    • frequency caps
    • industry news
    • messaging
  • Orbit Editorial Team

    Tailoring WhatsApp Send Cadence Under Meta's Marketing-Messages-per-User Cap

    Meta's marketing-messages-per-user cap throttles how many marketing template messages one recipient will receive from your business, and Meta does not publish the threshold. This operator playbook turns cadence from a fixed calendar into a per-recipient budget — cohorts, stage windows, tenant-owned frequency caps, quiet-hours pacing, and uncapped re-engagement lanes.

    • WhatsApp Business Platform
    • marketing templates
    • frequency caps
    • send cadence
    • operator guide
    • messaging
  • Orbit Editorial Team

    Meta's Per-User Marketing Template Frequency Cap, Explained

    Meta caps how many marketing template messages one WhatsApp user will receive from one business in a rolling window — per-recipient, not per-account. This explainer covers the cap mechanics, what stays uncapped, and the tenant-owned controls that surface cap risk before Meta applies it.

    • WhatsApp Business Platform
    • industry news
    • marketing templates
    • frequency caps
    • messaging

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Blog — Orbit by Devotel